Choosing the Social Media Channels that are Right for Your Wellness Business
As a coach, healer, or wellness entrepreneur, social media can be a powerful way to connect with your audience, build trust, and attract clients.
But with so many platforms available—Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest—it’s easy to feel overwhelmed. I’ve definitely been there- and so have my clients.
Instead of trying to be everywhere, focus on the platforms that align with your audience, your business goals, and the type of content that feels most natural to you. Here’s some guidance on how to choose the right social media channels to grow your wellness business with more ease and authenticity.
1. Know Your Audience and Where They Spend Time
Before you pick a platform, get clear on who you’re trying to reach. As a wellness entrepreneur, your audience might include:
Women in midlife navigating body changes and stress
Corporate professionals seeking mindfulness and balance to ease work pressures
People struggling with chronic pain or anxiety
Clients looking for holistic healing and transformation
Each group has preferred platforms. Do some research on your audience demographics before choosing a platform. For example:
Instagram & Facebook: Great for women in midlife, holistic wellness seekers, and mindfulness communities.
LinkedIn: Ideal if you work with professionals, corporate wellness, or leadership coaching.
YouTube & TikTok: Best for video-based education, movement practices (yoga, qigong), and self-help content.
Pinterest: Excellent for evergreen content like wellness tips, recipes, and mindfulness exercises.
2. Align with Your Business Goals
Not all social platforms serve the same purpose. Choose based on your business priorities:
Brand Awareness & Connection: Instagram, Facebook, TikTok
Client Education & Thought Leadership: YouTube, LinkedIn, Pinterest
Lead Generation & Course Sales: Instagram, Facebook, Pinterest
Community Building & Engagement: Facebook Groups, private membership spaces
If your goal is to sell an online course, platforms like Pinterest and Instagram (where users search for inspiration and solutions) are key. If you want to attract high-end coaching clients, LinkedIn and YouTube can showcase your expertise.
3. Choose the Platform That Fits Your Content Style
As a wellness entrepreneur, content should feel aligned with your energy, expertise, and creativity. Consider what feels natural:
If you love writing: Facebook, LinkedIn, Pinterest (blog-style posts and articles)
If you love video: Instagram Reels, TikTok, YouTube (great for breathwork, mindfulness, and somatic practices)
If you love live interaction: Facebook Groups, Instagram Live, YouTube Live (for Q&A, coaching, and workshops)
If you love visuals: Instagram, Pinterest (great for creating a calming brand aesthetic)
Instead of forcing yourself into a content format that drains you, choose a platform where you can show up consistently and authentically.
4. Don’t Spread Yourself Too Thin
As a wellness entrepreneur, your energy is precious. Managing too many platforms leads to burnout. Instead, start with one or two platforms where your audience is most engaged, and grow from there.
Ask yourself:
Do I have time to create content consistently on this platform?
Do I enjoy engaging with my audience here?
Is this platform helping me attract clients and grow my business?
If a platform isn’t working after a few months, pivot to one that better serves you.
5. Track What’s Working and Adjust
Once you’ve chosen your platform, post consistently and track your results. Watch for:
Engagement (comments, shares, saves)
Website traffic and sign-ups
Client inquiries from social media
If a platform isn’t bringing in leads or engagement, tweak your strategy. Sometimes, it’s not the platform—it’s the messaging or consistency that needs adjusting.
Final Thoughts: Show Up Where You Shine
As a coach, healer, or wellness entrepreneur, social media should feel like an extension of your mission, not a stressful obligation. By choosing the right platforms, aligning with your content style, and focusing on consistency over perfection, you’ll create a social media presence that attracts the right clients and grows your business with ease.
Need Help Staying Consistent on Social Media?
A Virtual Assistant can help you stay consistent on the right social media platforms without the stress of doing it all yourself. From creating branded templates and repurposing content to scheduling posts and writing captions, a VA ensures your marketing runs smoothly—so you can focus on your clients and your passion.
Ready to simplify your social media strategy? Let’s chat about how I can support your business!
